BOKEN WATCHES
Built British. Adventure Ready. Commercially Engineered.
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BÅŒKEN Watches has grown from a £2,000 idea into one of the most closely watched emerging British watch brands. With strong design DNA, a loyal community and global ambition, the project focused on creating a GTM engine capable of scaling new releases, strengthening brand presence and deepening customer demand.
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GTM Strategy
A complete go-to-market strategy was developed to support both new product launches (such as the Breacher GMT) and long-term brand growth. This included positioning “Built British” as a core differentiator, defining customer segments from collectors to adventure-driven buyers and creating a launch playbook that aligned design, manufacturing, marketing and sales.
The strategy ensured that every release followed a predictable, repeatable path from announcement to sell-through.
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Marketing Innovation
Marketing centred on cinematic storytelling, community activation and highly creative campaigns. “Prepare to Breach” introduced a dramatic visual narrative while keeping unfinished dials concealed, driving intrigue and early demand. Partnerships with watch media, influencers, distilleries and experiential events (such as British Watchmakers’ showcases) created organic momentum and high-intent MQLs.
Every campaign reinforced BÅŒKEN’s identity: British-built adventure with real craftsmanship at its core.
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Sales Optimisation
Sales operations were shaped to maximise direct-to-consumer performance and strengthen sell-through. Pricing, pre-order structures, stock planning and conversion flows were tightened to ensure consistent delivery and margin protection. Community engagement, waitlists, limited drops and event-based sales converted awareness into revenue with high efficiency.
The commercial engine turned brand storytelling into predictable demand, pre-orders and ongoing growth.