FLYTE BAR

A Home for the Curious. Built on Community, Storytelling and Smart Commercial Systems.

​

FLYTE Bar launched as a new category of hospitality experience in Henley-on-Thames; a tasting-led bar built around flights of cocktails, wines and local produce. The project required a full-stack go-to-market, brand build, system design and revenue model from scratch.

​

GTM Strategy

A unique go-to-market strategy positioned FLYTE as both a bar and a destination experience. Market analysis shaped the concept around local discovery, premium simplicity and curious storytelling. The strategy defined the operating model, menu design philosophy, pricing structure, supplier partnerships, events calendar and loyalty mechanisms.

It clarified the entire commercial motion: local buzz → discovery → footfall → repeat visits.

​

Marketing Innovation

Marketing focused on building a hyper-local brand with national-standard creativity. The tone was crafted as warm, curious and community-first. FLYTE’s digital presence was designed around storytelling: from showcasing local suppliers to weekly live music and limited-run tasting events.

Each campaign;  from soft launch teasers to Christmas Market pop-ups;  was designed to convert attention into bookings, walk-ins and event registrations.

​

Sales Optimisation

Operational excellence and revenue optimisation sat at the core. Menu engineering improved margin and throughput, while POS and stock systems were designed to prevent leakage and improve forecasting. Service flows were refined to reduce wait times and increase covers per night. Events and tastings were layered in as incremental revenue streams, converting first-time visitors into regulars.

The result was a clean conversion funnel: neighbourhood curiosity → bookings → high-retention repeat customers.