Where the Watch World Meets Whisky.

A Category-Defining Spirits Brand for Collectors and Enthusiasts.

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Horology House Spirits fuses two passionate communities; horology and premium whisky; into a brand built for storytelling, collectability and gifting. The project required designing a GTM approach that elevates the product beyond a bottle and into a cultural experience.

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GTM Strategy

A full GTM strategy established the brand as a premium, small-batch spirits house dedicated to craftsmanship and storytelling. Audience segmentation spanned watch collectors, luxury buyers, whisky enthusiasts and gifting customers. The strategy defined distribution channels (direct, bar partners, pop-ups, tastings), pricing tiers, collaborations and event-led awareness moments.

 

Each release was structured as a high-anticipation drop with controlled supply and strong narrative depth.

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Marketing Innovation

Marketing was crafted around provenance, tasting notes and horological storytelling. Visual identity and campaign content were built to match the world of premium watches — clean, elegant, detail-driven. Tastings at events, partnerships with bars and integration into watch launches created natural, story-rich touchpoints.

 

Digital campaigns focused on limited-edition scarcity and gifting, converting attention into high-intent MQLs.

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Sales Optimisation

Sales operations focused on converting storytelling into sell-through. SKU planning, event-led selling, bundle offers (such as two bottles for £120) and seasonal activations increased conversion and average order value. Pop-ups at Christmas markets and watch events provided direct customer contact, enabling rapid refinement of pricing, messaging and product mix.

 

The sales engine was built to deliver: interest → tasting → purchase → repeat collector demand.